There are thousands of different topics to be found online, and while many are very highly specialized, complicated, and sometimes very technical, most are not. This makes their topics easier to research by writers, who can then write fresh content. There’s a saying that there isn’t really anything new online, and while this is true, it doesn’t mean that a fresh take, a new way of looking at things, or even a combination of ideas can’t happen. These things should happen, in order to stay interesting to readers, and also to stay high on search engine results pages (SERPs).
What Do Your Readers Want?
If your readers aren’t entertained, informed and educated, or able to find the product they want or need, they’ll quickly go elsewhere. Good content will not only keep them on the page, but it will also get that page bookmarked for return visits, and great content will also get shared on social media like Twitter and Facebook. Having your own social media accounts available for your visitors can help increase social sharing, too. So even if your page isn’t bookmarked right then and there, chances are good that someone else will after seeing it shared on someone else’s page.
Readers look online to find out about the world around them, to be entertained, and to buy things that are either cheaper than what they can find in local stores, or that are not available in their area. When you provide a website to people that meets their needs and expectations, search engines will raise your ranking and more people will visit. Websites who meet people’s needs are considered to be high quality. Sites that provide information about healthcare for people, or for animals, should be written by someone who is either educated in the field, or able to research and provide links from sites that have well-researched information on them. Sites such as from a doctor’s office, a university or college, or government sites are considered to be high in authority.
Other sites may look nice, but the information is what is important. Search engines like Google will decrease a site’s ranking on their SERPs if the site doesn’t have the education or research to back up its content and the information found within. This is because search engines cater to the person doing the searching for web pages. They know if search results aren’t accurate and provide the information they want or need, they will find another search engine to provide the information requested.
What Does an Experienced Writer Offer?
Having a writer who has experience writing shows that they can tap into resources from various sources, including you and your already published content. Getting ideas from the client is one way to create an article or blog post that will fit in well and complement the rest of the site, while it also creates interest in other areas, both current and future. Internal links can be created from the words used that mention related information to those other pages. Links help search engines find your web pages, and that can also help bring in more interested readers.
When a writer has experience writing for different types of clients and has covered several different types of web topics, or niches, that writer can easily connect the dots from one topic to something that otherwise might seem unrelated. This can help increase the size of your website, and covering an increased number of topics helps to increase readers, simply because there is a wider variety of information to be read. For example, if your website is about home furnishings, showing how this can help when children are present, or when clients are expected for dinner, or how certain types of materials can help decrease risks in the home, another niche is opened up. This means you can add future content that is more related to the new content, instead of only focusing on what you originally began with.
What Does Your Writer Need From You?
However, when you first begin with a writer who is helping you build your website, you need to provide some direction. This writer, even though you are paying him or her, and only you will receive the monetary rewards from the website, is still your partner. You need to make yourself available in case there are any questions. Sometimes, questions will involve more than just the current article. Knowing what future articles will be about can help shape current articles.
Giving adequate time to complete articles is also something that can greatly increase the quality of the articles you receive. While this is true, you shouldn’t be shy about asking for revisions if you want them, but instructions should still be given. The internet is not always the easiest location to discuss things, and misunderstandings do happen. The best way to clear these misunderstandings up is to keep communication lines open.
Realizing that if you aren’t available when an assignment comes due and your writer has no other choice but to miss the deadline or submit a piece before it’s really ready will keep you from becoming disappointed when the writer sends a note asking you to request a revision so that it can be completed. Send it back for the revision. Good writers will still be working on the piece while waiting for your request for a revision. If this happens, the article will often be ready shortly after the revision request arrives in their inbox. This is one reason why it is so important to be available for your writer. Many sites that writers and clients use have rules against providing contact information outside of the site, so it’s important for you to log in on a regular basis, or to at least check your email for messages from your writer. If your writer needs clarification on something and you aren’t available, this can hold up a writing assignment.
Working with one particular writer long-term can provide you with a solid voice online, one that readers can come to associate with your site. Sometimes, though, writers will need a break from term commitments made to you and your project. Other times, it might be for reasons related to family or medical issues. When this happens, it’s okay to take a break and use a guest blogger. This can also help readers gain additional perspectives. If you do the opposite at times and have your writer create posts for use on other blogs than on your own, this can also increase readers by enticing those reading it to visit your blog or site for themselves, to gain more information.
Having someone write for your site might cause you to worry about receiving original content that hasn’t been stolen from anywhere else, or spun from content that was ‘borrowed’ from one of your competitor’s sites. One thing to know is that many sites that serve as the go-between for writers and their clients have software that checks for plagiarism and other forms of copying. Some copying, such as quotes, is fine to do, especially when the source is authoritative. This is because it can show readers the source of information in a more direct manner, without requiring them to go visit another website. Content should not contain quote after quote after quote, however. These should only serve to enhance the credibility of the content, not replace it.
If you are concerned about receiving copied content, you can also run your own checks. Prior to purchasing an article, this might be difficult to do, but it is not impossible. Position and resize your window so that it is half of the screen, either the top half or the bottom half. Then, open up a word processing program and resize that window so that it occupies the other half of your screen. Type some of the text, at least thirty words, from the article into the document, exactly as your author has written it. Copy this and then open up a new tab. Go to http://google.com and then type a quotation mark, then click ctrl v and then type another quotation mark. This will bring up anything that has those exact words. You can also try with fewer words. Exclude quotes that have been credited to other sources, though. This is not a sign of plagiarism.
Spun content is harder to detect through the same check, but it will not read as well as original content. It will seem choppy, and this lack of a natural flow can be a major turnoff for native language readers. One way to avoid it is to look at the feedback from other clients. If in doubt, it might be a good idea to send an email to the support staff at the site where your desired writer works to ask about a particular writer’s quality.
Using competitor’s websites isn’t always a bad thing. Many clients actually prefer to do this as it cuts down a great deal on researching trends. However, the best results are achieved when the original article, from the competitor, is only used as a source for ideas, and not as a template for a new article. This is especially true when your writer might not be knowledgeable about a particular niche, or the area being written about is just developing and the source article is from an expert. This makes the new article being written for you more along the lines of commentary, and it is often an excellent idea to provide a link to the source article in the body of your own article.
There are millions of people online every day, and there are thousands searching for information on what your niche is about. Getting them to your site isn’t just about keywords and SEO, but also about getting your content shared, bringing in readers from as many places online as possible, and giving them what they want and need.
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